Pharmacists and pharmacy owners wanting to improve their pharmacy’s bottom line by increasing sales are encouraged to send staff to this year’s Pharmacy Assistant National Conference (PA2021).

Held on 22-23 October in Brisbane, the conference will feature a dedicated workshop focusing on sales techniques and gaining more customers.

The workshop is aimed at retail managers and senior pharmacy assistants and will delve into simple things a pharmacy can do to ensure every marketing cent spent counts towards building a strong, engaging business that values customers.

Engaging staff to be better sellers is another focus of the workshop. Human Performance Specialist, Reem Borrows, will uncover how your team can provide the best customer service by understanding the true value and purpose of selling. Reem will also provide staff with a simple plan which allows them to help every customer who walks through pharmacy’s doors.

In addition to the above sessions, PA2021 will cover how to set up in-pharmacy health promotions, managing stress in pharmacy, and how to prepare for your pharmacy’s Quality Care 2020 assessment.

The conference will also provide product knowledge sessions, free QCPP Refresher Training, and access to over 30 key industry suppliers.

Pharmacies that send two or more pharmacy assistants to the conference will receive a FREE registration for APP2022 (24-27 March, Gold Coast). This is a great opportunity for your staff to update their knowledge and skills at two of Australia’s leading industry events.