General Manager - Instigo
Andrew Pattinson is General Manager of Instigo, which assists pharmacies build customer engagement by improving their marketing, retail, professional services and human resources performance. Andrew commenced his career in organisational development and employee and consumer psychology. After several years of working with blue chip banking, telecommunications and retail clients to assist them in improving their engagement strategies, Andrew shifted his focus to the pharmaceutical industry. He has spent the last 10 years assisting pharmacies to align their overall strategy with what their customers actually see in store, and helping businesses understand and engage their staff and customers.